GREE Announces Global Alliance with Dentsu - Dentsu to Assist with Promotional Efforts, Content Development, and Investments -
Mar. 22, 2012
TOKYO, Japan - March 22, 2012 - GREE today announced an alliance with Dentsu, Inc. to assist with promoting GREE's global business and expansion. In addition to strategically elevating GREE's overall brand, Dentsu will be collaborating with GREE on a variety of different aspects of its business, including content acquisition and potential investments.
Since the establishment of its first North American office in January 2011, GREE has had a heavy focus on widespread international expansion. To help achieve its goal of delivering a leading mobile social gaming ecosystem to users and developers worldwide, GREE acquired OpenFeint based in the San Francisco Bay area, has opened nine offices around the world, and announced partnerships with key industry players. Dentsu, with a network of 167 offices in 28 countries and over 20,000 employees worldwide (as of the end of December), will use its global reach and expertise to promote the GREE brand internationally.
Dentsu's first step will be to assist with developing GREE's network of international users and enhancing the brand through a robust global network of advocates and successful marketing expertise. In addition, the two companies will collaborate on various promotional opportunities leveraging Dentsu's broad collection of entertainment content.
In addition to these efforts, GREE and Dentsu will accelerate its alliance globally in a wide range of businesses. GREE and Dentsu will expand into new businesses, such as venture investments in the mobile sector, co-development of advertizing business utilizing social media, among others, fully utilizing both of their strengths.
GREE will continue to provide the leading mobile social gaming ecosystem for users around the world by creating high-quality content in collaboration with established global partners.
About GREE, Inc.
GREE is a global mobile social gaming company at the forefront of mobile technology. GREE is focused on building the leading mobile social gaming ecosystem for users and developers worldwide, with an emphasis on creating and supporting unique free-to-play game content. The new GREE Platform will be available in Q2 2012. Following the acquisition of OpenFeint in April 2011, GREE's robust network now reaches over 190 million players and offers over 7,500 game applications to users around the world. With offices in Tokyo (head office), San Francisco, London, Beijing, Sao Paulo, and Dubai, GREE will continue to expand worldwide.