EA's First Social Mobile Game Launches in Japan, on GREE, One of the Largest Japanese SNS- Minna no SimCity Now Available as Freemium Game on Social Networking Service GREE -

TOKYO, Japan - March 3, 2011 - SimCity™, EA's popular city-builder game franchise, is now available on the GREE social mobile gaming platform in Japan. Electronic Arts Inc. (NASDAQ: ERTS) and GREE, Inc. today announced that Minna no SimCity™ is now playable on GREE, one of the largest Japanese SNS for feature phone. Today's announcement also signals EA's first move into Japan's social mobile network market.

Co-developed between EA Mobile™ and Playfish™, Minna no SimCity allows players to build their small town into a thriving metropolis while employing social features such as sending a "Wink" to friends for rewards and playing co-op social missions with friends.

"EA Mobile and Playfish combine their expertise entering the mobile social network gaming market in Japan with Minna no SimCity," said Franck Villet, GM of Asia Pacific for EA Mobile. "We are bringing the most anticipated city-builder franchise to Japan. This easy-to-play game is loaded with appealing social features delivering an enjoyable experience for every player."

SimCity is the most well-known city builder franchise in Japan, and Minna no SimCity builds on the franchise to engage players and encourage interaction over the GREE mobile platform. Players build and grow a dream city while increasing population and earning money. Over 100 unique buildings provide options for a rich, thriving metropolis. The city's approval rating can be raised by promoting industry and managing disasters. Players collect building blueprints through a GPS check-in or by trading with friends. By inviting other player cities as a "sister city," city builders will be able to gift buildings and trade even more blueprints. Through co-op missions, players team up with friends to build city projects and collaboratively reach milestones. New buildings and plans will be available monthly to download and play. Additional city elements such as landmark plans will also be available on an ongoing basis.

EA Mobile has a solid reputation for its pioneering and market leadership in mobile gaming. For more information about EA Mobile, please visit at www.EAMobile.com, join the company on Facebook at www.facebook.com/EAMobile or follow the company on Twitter at http://twitter.com/EAMobile.

About EA Mobile

EA Mobile™ is the world's leading wireless entertainment publisher with award-winning games such as Tetris®, Bejeweled®, The Sims™, and Need For Speed™. The EA Mobile portfolio also includes casual games based on the company's alliance with Hasbro, Inc. including MONOPOLY, YAHTZEE and SCRABBLE (in the U.S. and Canada) as well as sports blockbusters from the EA SPORTS™ brand, including Madden NFL Football and FIFA Soccer. EA Mobile develops games for multiple mobile platforms including mobile phones, smartphones, the iPhone®, iPad™ and iPod touch®. For more information about EA Mobile, please visit www.eamobile.com, join the company on Facebook at www.facebook.com/EAMobile or follow the company on Twitter at http://twitter.com/EAMobile.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA Mobile™ and POGO™. In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

About GREE

GREE, Inc. is a Japanese Internet media company, founded in December 2004, with headquarters in Tokyo that has been operating social network service, GREE. SNS GREE, with over 23 million users, offers a variety of functions that support members' information sharing - such as a profile page, diary, communities, photo sharing and emailing - and serves as a platform that promotes communication and mutual understanding among members. For further information, please visit at http://corp.gree.net/jp/en/.

EA, EA SPORTS, EA Mobile, Pogo, SimCity, The Sims and Need for Speed are trademarks of Electronic Arts Inc. Tetris is a registered trademark of Tetris Holding. GREE and the GREE logo are registered trademarks of GREE, Inc. in Japan. Bejeweled is a registered trademark of PopCap Games, Inc. MONOPOLY, YAHTZEE and SCRABBLE (in the U.S. and Canada) are trademarks of Hasbro. John Madden, NFL and FIFA are the property of their respective owners and used with permission. iPhone, iPad and iPod touch are trademarsk of Apple Inc. All other trademarks are the property of their respective owners.

Contact Information

Press Contacts
Roppongi Hills Mori Tower, 6-10-1 Roppongi, Minato-ku, Tokyo, Japan
E-mail: pr@gree.co.jp
URL: https://corp.gree.net/jp/en/
Twitter: @GREE_pr_jp
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