GREE Announces Open Beta of GREE Platform- Developers Are Invited To Download the SDK Today -

San Francisco, CA - May 23, 2012 - GREE today announced that the GREE platform -- a mobile social gaming network that will help to build a worldwide developer and player community -- is officially in Open Beta. With a focus on helping developers master free-to-play game development, the GREE platform's robust API suite will help developers build in the social viral tools they need to reach high-engagement players, drive installs and decrease cost per acquisition. Developers are invited to download the new platform SDK (3.0.0β) as of today.

“The GREE platform has been built with the goal of creating a worldwide developer and player community,” says Ethan Fassett, Senior Vice President of Product. “We believe the GREE platform offers developers the tools to deliver unique and customized games to an engaged, global player base. We are looking forward to seeing the adoption of these new mobile-social features and helping innovate the mobile games space.”

This all-new, lighter SDK will offer developers access to a series of social features - including an Invite Service, a Request Service and a Share Service, as well as casual API's, including Leaderboards and Achievements -- all with the goal in mind of building a strong developer and player community. Developers can leverage GREE's existing infrastructure and spend their time focusing on creating innovative, new, high-quality games. As part of its initial launch, the GREE platform will be available in both English and Japanese with plans to launch over 60 titles and localize into 14 other languages by September 2012. This new GREE platform will bring together the best assets from both OpenFeint and the existing GREE platform, including their over 230 million players worldwide, to offer the best tools and support to developers around the world.

GREE has been focused on expanding its global business -- most recently announcing its acquisition of North American mobile game developer, Funzio. The new GREE platform will enhance GREE's commitment to create the world's leading mobile social games ecosystem and is a major step toward its goal of reaching one billion users worldwide. GREE will continue to focus on building relationships with third party game developers and publishers.

For more information about GREE platform, please visit the GREE Developer Center at: http://developer.gree.net/en/