GREE Advertising and MobPartner Team Up in Mobile Ads- Partnership to Offer Global Solutions to Developers on GREE Platform -
Tokyo, Japan - August 2, 2012 - GREE Advertising, Inc. (“GREE Advertising”) today announced a partnership with MobPartner SAS (“MobPartner”), a leading French mobile affiliate network. The alliance will enable game developers and publishers on GREE Platform to take advantage of industry-leading app discovery and user acquisition technologies across smartphone operating systems.
GREE and MobPartner will collaborate to offer developers and publishers on GREE Platform a new suite of promotion tools and services that will draw from MobPartner's proven mobile marketing expertise and international network of mobile affiliates. Enabling granular, localized targeting of the optimal mobile media for each app, the new mobile ad solutions will benefit developers and publishers by facilitating cost-effective acquisition of users from GREE's global community of high-engagement players, and the global market as a whole.
By driving new user registration to GREE Platform, the partnership is also expected to accelerate the growth of GREE Platform itself. Launched globally in May 2012, GREE Platform is an integrated platform combining social gaming and other applications with social networking features that, with a reach of 169 countries, is the largest of its kind in the world.
“We are excited about this partnership with GREE, as it brings an enormous opportunities within reach,” said Guillaume Alabert, Co-Founder of MobPartner. “After years of evangelism, the mobile user acquisition market has now reached critical mass, thanks to players such as GREE who are willing to invest aggressively in new fields. We also see this partnership as a confirmation of MobPartner's expertise, and the reliability of our technology.”
“The future is bright for mobile ads and mobile social gaming, sectors that are growing rapidly as smartphone penetration increases in key markets around the world,” said Tatsuhei Asanuma, CEO of GREE Advertising. “By matching MobPartner's mobile ad capabilities and ad network with GREE's expanding global reach, developer community and user base, we'll be able to help deliver new products faster, and to more people than ever.”
App discovery / user acquisition flow
MobPartner is the number one global Mobile Affiliate Network based in France. With a network of over 100,000 publishers and 1,000 campaigns MobPartner helps advertisers and agencies drive incremental revenue across the globe, acquire new users and they only pay for performance. Our R.O.I - driven model (CPA) allows every type of action (CPS, CPL, CPI) on all Operating System. It offers publishers innovative tools and services for the monetization of 100% of their traffic. Our commitment to providing premium services in total transparency and openness to our partners is a fundamental base of our worldwide success.
GREE Advertising, Inc.
GREE Advertising provides advertising agency services to support global promotions targeting smartphones. GREE Advertising was launched in April 2012, as 100% Subsidiary of GREE, Inc. Alongside its own advertising products, GREE Advertising is pursuing strategic alliances and business with major Internet mobile advertising companies around the world, and is developing sales and support offices overseas, mainly in North America, Europe and Asia.