GREE and Yahoo! JAPAN Sign Business Partnership- Compelling content and powerful media reach to produce new entertainment -

TOKYO, Japan - November 8, 2012 - GREE, Inc. (“GREE”) and Yahoo Japan Corporation (“Yahoo! JAPAN”) today announced that they have agreed to form a business partnership, which takes effect from today.

Through the business partnership, Yahoo! JAPAN, operator of Yahoo! JAPAN, one of Japan's largest Internet media portals with a 78% share of Japan's smartphone user base,1 and GREE, operator of GREE, one of Japan's largest social networking services, aim to collaborate to help expand and improve their user bases and content, develop their respective businesses and strengthen competitiveness. The two companies aim to create new value by generating synergies in Internet entertainment through a combination of the media reach and payment capabilities of Yahoo! JAPAN with GREE content such as social games and original IP.2

Main areas of the partnership:

1. Collaboration in social gaming

  • Directing traffic from the top and other pages of the smartphone version of Yahoo! JAPAN to social games on GREE
  • Use of Yahoo! Wallet for payments on GREE Platform
  • Discussing collaboration involving Yahoo! Points
  • Bringing new developers to GREE Platform
  • Discussing co-development of social games and the establishment of a joint venture for the purpose of such development

2. Collaboration on mutual use of, support in content

  • Discussing use of original GREE entertainment content and original IP on Yahoo! JAPAN Group services
  • Discussing collaboration between Yahoo! JAPAN entertainment content and GREE social networking service, as well as global initiatives through GREE Platform
  • Discussing establishment of a joint venture for investment in digital movie content
  • Discussing start of new joint entertainment business

3. CSR activities

  • Discussing co-sponsorship of social contribution activities in Japan
  • Joint initiatives to support the advancement of Internet technology in Japan, and to foster the engineers and creators that are key to the growth of that technology


Signing of agreement on partnership: November 8, 2012
Start of business: November 8, 2012

About GREE, Inc.

GREE is a global mobile social gaming company at the forefront of mobile technology. GREE is focused on building the world's leading mobile social gaming ecosystem for users and developers, while creating and supporting unique free-to-play game content. GREE is continuing to expand globally and has offices in Tokyo, San Francisco, London, Singapore, Seoul, Beijing, Amsterdam, Dubai, Sao Paolo, and Vancouver.

1. Source: Yahoo! JAPAN estimate based on data from the SmartPhoneContents Report issued by Video Research Interactive in February 2012
2. IP: intellectual property

GREE and the GREE logo are trademarks or registered trademarks of GREE, Inc., in Japan and/or other countries. All other trademarks are the property of their respective owners.

Contact Information

Press Contacts
Roppongi Hills Mori Tower, 6-10-1 Roppongi, Minato-ku, Tokyo, Japan
Twitter: @GREE_pr_jp
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