TOKYO, Japan—December 24, 2014— At a Board of Directors meeting held today, GREE, Inc. (“GREE”) resolved to acquire sekaie Inc. (sekaie), and make sekaie a wholly-owned consolidated subsidiary.

1. Reasons for the share acquisition

sekaie, founded in 2012, operates online fixed-price renovation service “Renoco”. Renoco has developed various renovation package products and has more than 500 building contractors in its network.
GREE has launched an online renovation platform “Ie Plus” in July 2014 and is targeting further growth by increasing affiliate contractors and partner companies.
Japan's renovation market size is expected to reach ¥6.8 trillion in 2014 and grow to ¥8 trillion by 2020(*). Through this acquisition, GREE aims to provide users with more attractive online renovation service by integrating both Renoco and Ie Plus's contractor networks, and by sharing know-how of marketing, operation, and product development.

  • *Reference: Yano Research Institute, “Home Renovation Market in Japan: Key Research
    Findings 2014”, July 2014

2. Outline of sekaie

(1) Company name sekaie Inc.
(2) Address Mainchi Itecio Bidg 12F, 3-4-5 Umeda, Kita-ku, Osaka-shi, Osaka
(3) Representatives CEO Kohei Takamadate
(4) Main business
  • Internet media planning and developemnt
  • E-commerce software planning and development
(5) Capital ¥179 million (as of June 1, 2014)
(6) Establishment December 14, 2012
(7) Major shareholders and shareholding ratio
  • Tomoya Tanaka: 65.1%
  • Kohei Takamadate: 9.5%
  • Naoki Kobayashi: 4.8%
  • Hiroshima Venture Capital Co.,Ltd.: 2.4%
  • SMBC Venture Capital: 2.4%
(8) Relationships with GREE, Inc. Capital None
Personnel None
Business None
(9) sekaie’s consolidated financial results for last three years
(Unit millions of yen excluding net assets per share, net income per share, and dividend per share)
Fiscal year Year ended November 30, 2013
Net assets 52
Total assets 104
Net assets per share ¥52,784
Net sales 242
Operating income (39)
Ordinary income (36)
Net income (36)
Net income per share (¥36,216)
Dividends per share -

3. Number of shares to be purchased, purchase amount, and share ownership before and after the Purchase

(1) Number of shares held before the purchase 0 share
(2) Number of shares to be purchased 1,260 shares
(Number of voting rights: 1,260)
(3) Purchase amount Common shares of sekaie: ¥1,300 million
Advisory fees, etc.: Approximately ¥4 million
Total: Approximately 1,304 million yen
(4) Number of shares to be held after the purchase 1,260 shares
(Number of voting rights: 1,260)
(Share of voting rights: 100%)

4. Schedule

(1) Resolution date of the Board of Directors' meeting December 24, 2014
(2) Contract date December 25, 2014
(3) Date for the execution of the share purchase January 9, 2015 (estimate)

5. Outlook

This matter will have only a negligible effect on GREE's consolidated business forecast for the first half of the fiscal year ending June 30, 2015 (July 1, 2014 to December 31, 2014), which was previously announced on December 9, 2014.

For inquiries, please contact the IR team at

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Contact Information

Press Contacts
Roppongi Hills Mori Tower, 6-10-1 Roppongi, Minato-ku, Tokyo, Japan
Twitter: @GREE_pr_jp