GREE and SingTel Announce Mobile Social Gaming Partnership - Alliance to Enable Games Distribution and SingTel Mobile Billing -
Nov. 14, 2012
Tokyo, Japan—November 14, 2012—GREE, a leading social gaming content and platform provider, and Singapore Telecommunications Limited (SingTel) today announced an exclusive partnership enabling direct carrier billing for GREE mobile social games distributed on SingTel's network. This is GREE's first partnership outside of Japan to allow direct mobile billing.
“We are delighted to be the first to offer web-based GREE games with direct billing to our customers on their smartphones,” said Cheong Hai Thoo, Head of Multimedia, Group Digital L!fe, SingTel. “There has been a huge increase in the number of people playing games on their phones and the convenience of paying and receiving one bill while playing GREE's great range of games is a definite selling point.”
“Asia is a key pillar of GREE's global growth strategy, and by linking up with SingTel's extensive network we'll be able to reach a larger-than-ever audience in Singapore,” said Yusuke Amano, Senior Vice President, APAC Business Department, GREE, Inc. “We're looking forward to bringing the fun of our mobile social games to SingTel customers, putting them in touch with GREE users in Asia and throughout the world.”
GREE coins purchased through the mobile web-based platform can be used for both web-based & native Android games. Besides direct billing, the two companies will partner on a number of marketing initiatives across SingTel channels including exclusive game promotions for SingTel mobile customers.
SingTel is Asia's leading communications group providing a portfolio of services including voice and data solutions over fixed, wireless and Internet platforms as well as infocomm technology and pay TV. The Group has presence in Asia and Africa with 462 million mobile customers in 26 countries, including Bangladesh, India, Indonesia, Pakistan, the Philippines and Thailand. It also has a vast network of offices throughout Asia Pacific, Europe and the United States.